Runa and Ayla

Bodø, Norway

Based on 20 years of clinical experience as a gynecologist and midwife respectively, we became increasingly frustrated with the medical equipment meant for women that was designed by and for men! Gynecological examinations and childbirth are an intimate and sensitive event, where we women are incredibly vulnerable. Induvita wants to make it less painful, less risky and less scary, while optimizing the procedure and maintaining the effect. A birth is a major and important event in a woman's life. From experience, we believe that improved equipment will contribute to a gentle birth start and thus a better birth experience. It's time we put women's health on the agenda. There is too much stigma, taboo and lack of knowledge as well as scientific research.